An Instagram ad by Katie Price promoting a low-calorie diet for The Skinny Food Co has been banned by the Advertising Standards Authority (ASA).
Price’s video showed her meals totaling only 755 calories a day, well below the recommended intake.
The ad was deemed “irresponsible” by the ASA and has been taken down from Price’s account.
The video depicted Price preparing meals and discussing her weight loss journey, showcasing items from The Skinny Food Co.
Although the ad included a hashtag indicating it was sponsored, the ASA found it not prominent enough.
Furthermore, the ASA determined that the ad made specific health claims not authorized, violating advertising rules.
Both The Skinny Food Co and Price were instructed to ensure future ads are clearly identifiable as marketing and comply with regulations.
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