Rio & Kate Ferdinand DITCH the UK for a new life in Dubai

Rio Ferdinand and his wife Kate have stunned fans by bidding farewell to the UK for a lavish new life in Dubai, after falling in love with the United Arab Emirates’ ‘happy and vibrant’ lifestyle

And while the couple already boast a combined net worth of more than £57 million, experts have told Daily Mail that a move to the Middle East could offer even more opportunities to boost their bulging bank balances.

In an Instagram post, Rio and Kate shared that they’re ‘scared, excited and nervous’ about the move, but were ready for a ‘fresh start’ in the same city where they met eight years ago.

Intertalent chairman Professor Jonathan Shalit OBE has now told Daily Mail that by combining Rio’s ‘elite sporting heritage’ with their ‘relatable’ nature as parents, they could land deals in fashion, tourism and real estate.

He added that the couple, who both have vast followings on social media, could also create a vast array of ‘digital products’ and ‘parenting workshops,’ having shared insight into their life as a blended family.

Rio shares four-year-old Cree and two-year-old Shae with wife Kate, who is also stepmother to his teenage children Lorenz, Tate, 17, and Tia, 14, from his previous marriage to Rebecca Ellison – who tragically passed away in 2015.

Jonathan said: ‘The opportunities for Kate and Rio in Dubai will naturally build on the strong positioning they’ve established in the UK, where they are best known for resilience, blended family life, and wellbeing.

‘Together they’ve become trusted, relatable voices with Rio fronting campaigns with McDonald’s & BBC Children in Need on mental health, and Kate leading inclusive fashion collections with F&F at Tesco, and the pair showcasing their humour and chemistry in Nando’s campaigns.

‘Their brand today is defined by honesty, family, and aspirational relatability.

‘Kate in particular commands admiration for the remarkable role she has taken on as a mother to Rio’s children after the loss of his first wife, which has deepened the public’s connection to her.’

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