Street-pop artiste Slimcase says the cost of promoting music has become a major challenge for upcoming artists trying to make a name for themselves.
Speaking during a recent interview with Echo Room, the ‘Shaku Shaku’ hitmaker said artists now have to spend heavily on different aspects of music promotion, from dancers to content creators.
He said:
“Back in the days, dancers flooded artists’ DMs. Now you have to pay them big, even content creators. $200,000 is not enough to blow a song now. And that is why you hear the same artist and sound for over 20 years, while many upcoming artists remain unheard”.
Slimcase’s comments point to how much the business side of releasing music has changed, especially for young artists who may not have the financial backing to compete for attention.
With promotion now involving payments to dancers, content creators and other people who help push songs, artists without strong financial support can find it difficult to get their music heard.
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