Rémy Martin Cognac announced the launch of its new global
campaign that recognizes and celebrates individual’s multi-talents in October
2015. Following the selection of DJ Jimmy Jatt, Folarin Falana(Falz the
Bahdguy), Noble Igwe; Shina Peller, VJ Adams, Charles Okpaleke are been
unveiled as the new set of influencers who embody the brand’s philosophy and
lifestyle.
The campaign tagline, One Life/Live Them®, which assumes its
grammatical accident, identifies that today’s consumers are not defined by one
talent or skill, but are multi-faceted and should be applauded for their many
passions. Rémy Martin’s One Life/Live Them campaign encourages consumers to
explore and celebrate all their talents. It is a call to live richer, larger
lives, to expand the horizon and seize all the wonderful opportunities that
life can offer, beyond the one-dimensional paths that former generations could
have embraced.
grammatical accident, identifies that today’s consumers are not defined by one
talent or skill, but are multi-faceted and should be applauded for their many
passions. Rémy Martin’s One Life/Live Them campaign encourages consumers to
explore and celebrate all their talents. It is a call to live richer, larger
lives, to expand the horizon and seize all the wonderful opportunities that
life can offer, beyond the one-dimensional paths that former generations could
have embraced.
Click here to see the campaign video featuring the new
influencers.
influencers.
INFLUENCER PROFILES
SHINA ABIOLA-PELLER – ENGINEER/ CAPITALIST/ NIGHT LIFE MOGUL/PERFECTIONIST
Chairman, Aquila Group Limited, a multi-million Naira conglomerate
with international investments in real estate, hospitality, energy, financial
services, entertainment and international trade, Shina is a true example of a
man who not only lives many lives, but excels at every single one of them.
with international investments in real estate, hospitality, energy, financial
services, entertainment and international trade, Shina is a true example of a
man who not only lives many lives, but excels at every single one of them.
Son of the late famous Nigerian magician Professor Abiola
Peller, Shina holds a bachelor degree in Chemical Engineering from Ladoke
Akintola University of Technology (LAUTECH) and a Master’s degree in Business
Administration. This is the foundation on which he has gone on to build the
vast and diverse empire he is well renowned for today. “Why restrict yourself
to one thing when you could excel at several other things,” he says.
Peller, Shina holds a bachelor degree in Chemical Engineering from Ladoke
Akintola University of Technology (LAUTECH) and a Master’s degree in Business
Administration. This is the foundation on which he has gone on to build the
vast and diverse empire he is well renowned for today. “Why restrict yourself
to one thing when you could excel at several other things,” he says.
Fondly called the “King of Nigerian Nightlife”, Shina’s
vision to carve a niche and add value in the hospitality sector led him to set
up Quilox Restaurant, Bar and Night Club which was the first purpose built
world class night club in Nigeria. He also set up Aquila Records in 2014 in a
bid to develop and support young exceptional talents.
vision to carve a niche and add value in the hospitality sector led him to set
up Quilox Restaurant, Bar and Night Club which was the first purpose built
world class night club in Nigeria. He also set up Aquila Records in 2014 in a
bid to develop and support young exceptional talents.
ADAMS IBRAHIM – VIDEO JOCKEY/ FASHION ENTREPRENEUR/ RAPPER/
KING OF TALK
KING OF TALK
Popularly known as VJ Adams “The King of Talk”, Ibrahim was
born Lagos State to the royal family of Oba Adetoye Ibefun Ogun state. The
native of Ogun State, he obtained a diploma degree in Civil Engineering from
the University of Lagos before proceeding to obtain a BBC certification in
broadcasting.
born Lagos State to the royal family of Oba Adetoye Ibefun Ogun state. The
native of Ogun State, he obtained a diploma degree in Civil Engineering from
the University of Lagos before proceeding to obtain a BBC certification in
broadcasting.
And, being by nature a very patient, practical and efficient
person who excels in matters of business, Ibrahim has gone on to broaden his
horizons and also prosper as a fashion entrepreneur, rapper, and executive
music producer.
person who excels in matters of business, Ibrahim has gone on to broaden his
horizons and also prosper as a fashion entrepreneur, rapper, and executive
music producer.
CEO, Embruto Denims by VJ Adams and Smada Entertainment,
Ibrahim believes there’s no second shot at living this one life so why not live
them to the maximum.
Ibrahim believes there’s no second shot at living this one life so why not live
them to the maximum.
CHARLES OKPALEKE – NIGHTLIFE TYCOON/ HEALTH ECONOMIST/
LECTURER/ SILVER TONGUE
LECTURER/ SILVER TONGUE
A Medical Laboratory Scientist by discipline, one would
naturally assume that Charles would be the nerdy, cloak-clutching,
single-minded type but he is far from this science stereotype. This
be-spectacled gentleman is a top entertainment entrepreneur; Charles is CEO and
co-founder of one of Nigeria’s biggest and most successful nightlife chains:
the Play Entertainment Network.
naturally assume that Charles would be the nerdy, cloak-clutching,
single-minded type but he is far from this science stereotype. This
be-spectacled gentleman is a top entertainment entrepreneur; Charles is CEO and
co-founder of one of Nigeria’s biggest and most successful nightlife chains:
the Play Entertainment Network.
His foray into entertainment does go beyond just nightlife
and hospitality too as he’s also a Nollywood movie producer. A firm believer
that life is all about giving back, he says: “A tight fisted Hand is unable to
receive.” This philosophy birthed the other aspects of his multi-facetted life:
he’s a lecturer at the University of Nigeria, and also a United Nations Health
Economics Consultant.
and hospitality too as he’s also a Nollywood movie producer. A firm believer
that life is all about giving back, he says: “A tight fisted Hand is unable to
receive.” This philosophy birthed the other aspects of his multi-facetted life:
he’s a lecturer at the University of Nigeria, and also a United Nations Health
Economics Consultant.
Rémy Martin remains committed to the core principles and
values that its founders used to establish the company more than 290 years ago.
Supporting the community, highlighting skills and revealing the talents of
people and nature, honoring craftsmanship and embracing the luxury of time
enables Rémy Martin to cultivate the most premium products. It is this depth of history and skillful
mastery that goes into every bottle of Rémy Martin Cognac.
values that its founders used to establish the company more than 290 years ago.
Supporting the community, highlighting skills and revealing the talents of
people and nature, honoring craftsmanship and embracing the luxury of time
enables Rémy Martin to cultivate the most premium products. It is this depth of history and skillful
mastery that goes into every bottle of Rémy Martin Cognac.
“Rémy Martin has always been about sharing – the fruits of
our labors, the talents of our cellar masters, a range of cognacs crafted to suit
different tastes but always with a distinctive style. It’s a philosophy which
strikes us as tailor-made for today’s social networked world,” said Augustin
Depardon, Executive Director of Rémy Martin. “The most inspiring people are
never just one thing, they are diverse and multitalented and we can’t wait to
discover their passions. Just like Rémy
Martin. “
our labors, the talents of our cellar masters, a range of cognacs crafted to suit
different tastes but always with a distinctive style. It’s a philosophy which
strikes us as tailor-made for today’s social networked world,” said Augustin
Depardon, Executive Director of Rémy Martin. “The most inspiring people are
never just one thing, they are diverse and multitalented and we can’t wait to
discover their passions. Just like Rémy
Martin. “
Keep a look out for some of the other men Rémy Martin
recognizes and admires over the coming months.
recognizes and admires over the coming months.
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