Ayo Makun has addressed the recent controversy regarding Netflix’s involvement in Nigerian original movies
This discussion was sparked by filmmaker Kunle Afolayan’s revelation that Netflix had ceased commissioning Nigerian content, raising concerns about the streaming platform’s commitment to the Nigerian market.
In an interview with Nollywood on Radio, AY clarified that Netflix is not withdrawing from Nigeria. He suggested that the company is likely re-evaluating its strategy due to financial challenges, noting that its expenditures in the Nigerian market have surpassed its revenues.
AY attributed Netflix’s financial struggles in Nigeria to prevalent subscription sharing and low subscription rates. He pointed out that, despite Nigeria’s population exceeding 200 million, there are only about 300,000 Netflix subscribers. This discrepancy indicates that many Nigerians access Netflix content through shared accounts rather than individual subscriptions.
He stated, “I had a meeting with Netflix recently, and it was never mentioned that they are opting out of business in this part of the world. At the last meeting, we discussed my next project and how they can be a part of it. I also do not want to believe that they are strongly leaving Nigeria.”
AY emphasized that the issue extends beyond filmmakers, implicating broader Nigerian consumer behaviors. He noted, “Most of these things do not deal with the filmmakers alone; it has to do with us as Nigerians. For example, the subscription basis for Netflix in a country with a population of over 200 million people is just about 300,000, so there is a leakage somewhere that needs to be corrected.”
He further explained that account sharing contributes significantly to the problem: “You would see a person with a Netflix subscription sharing with several people, so that’s the problem. It is not just about the filmmakers.”
In summary, AY suggests that Netflix is reassessing its approach in Nigeria due to financial concerns stemming from low individual subscription numbers and widespread account sharing, rather than planning to exit the market entirely.
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It is well
Okay…Not everybody will subscribed, we don’t have smart tvs