Absolut Partners MTV For MAMAs 2014

Lagos, Nigeria – As part of its support for creativity and
transformation in young individuals, Absolut Vodka is partnering with MTV to
organize this year MTV Africa Music Awards (MAMA). The event is scheduled to
take place later in June at the International Convention Centre (ICC) in
Durban, South Africa.

The nominations for the awards will be revealed on 16 April
2014 with new additions like the “Transform Today Award” sponsored by Absolut
Vodka. The new award is to celebrate the power of young individuals to
transform the image of Africa through their creativity and vision. Others are
the Lifestyle Award, the Nelson Mandela Leadership Award and Personality of the
Year Award.

Sola Oke, Marketing Director of Pernod Ricard Nigeria, said:
“In each generation there are a handful of artists who leave transformative
marks and the MAMA most certainly celebrates those artists who are at the
cutting-edge of the change in the music industry here in Africa. And Absolut
will continue to push the boundaries of contemporary culture through creative
collaborations, so we are thrilled to be a part of the awards that celebrate
artists who define and transform music in Africa.”

The build-up to the main show tagged “Road to MAMA” will
showcase events in Lagos – Nigeria, Durban – South Africa and (Tanzania)
featuring MAMA nominees alongside the most current local artists and DJs. It is
a celebration of African musicians and achievers who have made the most impact
on the contemporary music scene throughout the year.

Mr. Oke also announced that as part of Absolut’s partnership
with the MAMAs, there would be a series of exciting events to include one of a
kind Absolut Experience Parties amongst other activities in bars, supermarkets
and clubs in Nigeria. He said, “These events are being held in order to share
the Absolut experience with our consumers and also the opportunity to reward
them with exciting packages which would include tickets to, the Absolut Experience
Parties, the Road to MAMAs events in Lagos, and ultimately, exclusive tickets
to the MAMA event in South Africa.”

Commenting on the awards, Alex Okosi, Senior Vice President
& Managing Director, Viacom International Media Networks Africa recalled
that the MTV Africa Music Awards will be taking place in South Africa for the
first time in its new evolution and the team is excited that Durban will be the
backdrop for showcasing Africa’s best talent to the world.

Furthermore, it will feature stunning performances from
African and international artists with signature collaborations between artists
of different genres and cultures. Artists will be recognised in thirteen
different categories including Best Male, Best Female and Best New Act. The
2014 MTV Africa Music Awards will premiere on MTV Base (DStv Channel 322), MTV
(DStv Channel 130) and other partner channels around the continent from June
2014.

The 2014 award is open to all artists whose music videos
have received airplay on MTV Base (DStv Channel 322) or MTV (DStv Channel 130)
during the qualifying period. MAMA was first staged in 2008 and it has
recognised the talents of musicians from across sub-Saharan Africa, rewarding
iconic artists like 2Face Idibia, Big Nuz, HHP, P-Square, Liquideep, Lira,
Nameless, Wahu, Fally Ipupa, Cabo Snoop, Mo Chedda, Zebra & Giraffe and
many more. 

To be part of the Absolut excitements, you stand a chance to
get special invites to beach parties, exclusive house party jam, the MTV
Absolut party and VVIP tickets to the MAMAs in South Africa when you like us on
https://www.facebook.com/AbsolutVodkaNigeria and follow the fun crew
@AbsolutVodkaNig to transform your today.