Adidas TERMINATES Its Partnership With Kanye West
Kanye West could lose his billionaire status after being dropped by Adidas amid growing backlash over his anti-Semitic rants.
The rappers $220million annual deal with the German sports brand, which is worth $1.5billion in total, has been terminated after his controversial behaviour.
According to Forbes, West, 45, is set to lose his billionaire status after cutting ties with the sportswear giant – and is currently worth $2billion.
The father-of-four’s wealth could plummet to below $1billion after the termination with the brand, which comes after several other lucrative deals have been dropped.
Adidas announced that they would be terminating their partnership in a statement, with the sportswear maker having put it’s deal with Ye under review.
They claim that they made repeated efforts earlier this month ‘to privately resolve the situation.’
West has had several high-flying partnerships dropped in the aftermath of making a series of anti-Semitic outbursts.
His deal with Balenciaga and Gap have fallen through, and the rapper was yesterday dropped by talent agency CAA.
The father-of-four’s wealth could plummet to below $1billion after the termination with the brand, which comes after several other lucrative deals have been dropped.
Adidas announced that they would be terminating their partnership in a statement, with the sportswear maker having put it’s deal with Ye under review.
They claim that they made repeated efforts earlier this month ‘to privately resolve the situation.’
West has had several high-flying partnerships dropped in the aftermath of making a series of anti-Semitic outbursts.
His deal with Balenciaga and Gap have fallen through, and the rapper was yesterday dropped by talent agency CAA.
West has faced criticism in recent weeks for his bizarre behavior, including introducing a series of shirts branded with ‘White Lives Matter’ at Paris Fashion week.
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