Clout is now the new currency – Ik Ogbonna

Nollywood actor IK Ogbonna has shared his thoughts on the pursuit of fame, stating that “clout is the new currency” and many people are desperate to attain it

He noted that some buy attention with money, while others seek recognition by tearing down established figures or being overly loud.

Ogbonna warned that forced fame may bring temporary hype but lacks lasting impact, emphasizing that true legacy is built on truth, talent, and consistency, not just fleeting recognition.

He wrote: “In today’s world, clout is the new currency and a lot of people are desperate to spend. Some use money to buy attention, others tear down already established names, and many just become loud for the sake of being noticed.

But the truth is, not all fame is created equal. Forced fame might get you quick recognition and momentary hype, but it rarely lasts. There’s no solid foundation, just noise. The pressure to stay relevant becomes overwhelming, and the same internet that crowned you today can cancel you tomorrow. In the end, it’s not the fame you gathered that matters it’s how you gathered it. Fame without purpose fades. But fame built on truth, talent, and consistency? That’s legacy.”

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