Fuji music is facing a tough time competing for attention and money in an industry where Afrobeats continues to attract younger listeners.
K1 De Ultimate believes this has also affected the chances of upcoming Fuji artistes getting performance opportunities, with promoters showing more interest in music that appeals to today’s audience.
According to the veteran singer, he said promoters are no longer giving some upcoming Fuji artistes the opportunities they need because music that thrives on insults attracts more attention than songs addressing issues affecting society.
The comparison points to the growing financial gap between the two genres, particularly when it comes to live performances. While Afrobeats has found a much larger audience among younger listeners, Fuji artistes are finding it difficult to secure the same level of commercial opportunities.
Speaking in an interview, he said:
“Promoters aren’t giving some upcoming Fuji artistes gigs because music thrives more on insults than societal issues.
“Afrobeats is now bigger than Fuji, with artistes earning $150k per show while Fuji artistes struggle to earn ₦1m. Music lovers are aged 16–28.”
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