The Duchess of Cambridge has taken the crown as this year’s top royal style influencer.
Kate, rather than royal newcomer the Duchess of Sussex, had the biggest impact on shopping habits, according to eBay’s annual UK Retail Report.
Her maternity style while pregnant with Prince Louis ensured she generated more online searches on eBay than any other royal over the past year.
Searches for tailored maternity coats more than tripled in November 2017, while Kate was expecting her third child.
In April, searches for designer Jenny Packham more than doubled when Kate appeared outside the Lindo Wing in a red Packham smock dress for Prince Louis’s debut.
Throughout the year, Kate’s go-to choices Jenny Packham, Alexander McQueen and Seraphine saw a 20 per cent upsurge in searches year-on-year, with as many as 43 searches every hour.
Meghan, who is known for her signature boatneck necklines, came a close second.
Her fashion influencing power peaked at her wedding in May, when the Givenchy dress she wore to marry the Duke of Sussex led to a more than 60 per cent increase in searches for the designer on eBay, hitting 55 an hour.
The former Suits star’s Stella McCartney halter-neck evening wedding dress doubled searches for the brand.
Princess Charlotte, who was top in 2017, came third, with the flower crown she wore as a bridesmaid at Meghan and Harry’s wedding prompting a 60 per cent increase in searches for similar products on eBay.co.uk.
Charlotte’s five-year-old older brother Prince George was fourth, with his trademark Peter Pan collar shirts inspiring searches throughout the year.
The Queen also made it into the top five royal style influencers.
TOP FIVE ROYAL STYLE INFLUENCERS
The Duchess of Cambridge
The Duchess of Sussex
Princess Charlotte
Prince George
The Queen
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