Nigerian singer Kcee believes the idea of keeping a low profile to maintain an air of mystery may not work for artists in the years ahead.
Speaking in an interview with Selah Meditate, Kcee said advances in artificial intelligence are already changing the way creative work is done, making visibility increasingly important for artists.
He said:
“The mysterious factor won’t be relevant in five years. I spoke with some professors in America, and they confirmed it. AI can now do what we are doing. Absence used to create value in 2021–2022, but things have changed. Artists need to be in people’s faces,” Kcee stated.
For him, the changing creative landscape means artists may have to rethink how they connect with their audiences. Rather than relying on distance or limited appearances to build interest, he believes staying visible will become more important as AI continues to reshape the industry.
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