LASAA To Host Africa’s Biggest Signage And Outdoor Conference And Exhibition In Lagos

Lagos State Signage & Advertisement Agency (LASAA) is to
host Africa’s  most anticipated signage
& Outdoor conference and exhibition at Eko Hotel Convention Centre,
Victoria Island, Lagos, between June 22 – 27th this year. The initiative, the
first of its kind in Africa,  is  tagged 
”Sign and Outdoor Conference & Exhibition Africa (Lagos
2014)”.  In addition to 4,000
visitors  expected for the event,  about 300 exhibitors and conference
participants from 30 countries drawn from Europe, Asia, America, Africa and
within Nigeria will be taking part.

LASAA says this maiden edition of what may become an annual
international conference & exhibition in Lagos, is geared at creating a
convergence of stakeholders within the out-of-home advertising industry.  It will focus on trends, best practices,
innovations and challenges within the Nigerian and African context.  Conference participants will include
advertising agencies, outdoor practitioners, media owners,  signage fabricators, printers, advertisers,
regulators, government Officials, event companies, outdoor protection services,
retailers, franchisees and marketing professionals.

Speaking on this new initiative, the Managing Director of
LASAA, Mr George Noah,  who is steering
this development said:  ”The objective
is to provide a veritable platform for the growth and development of signage
and outdoor advertising in Lagos State, Nigeria and Africa.  The event is expected to attract from within
and outside the country,  industry
regulators, consultants, designers, 
researchers, brand managers, media buying agencies, event
companies,  suppliers, manufacturers,
exhibitors in the signage, digital signage, retail signage solutions, outdoor
media as well as screen and digital printing industries”.

Commenting further, Noah said: ”Our objective is to create
an enabling environment that will help all players in our sector to grow their
business and to keep abreast with new innovations from across the globe.
Visitors and participants are expected 
to discover the latest developments in equipment, software, signage and
outdoor materials, systems, fittings and fixtures. Participants can maximise
their time at the event by taking part in the tailored conference sessions as
well as experiencing live demonstrations and networking opportunities. In
addition the  conference & exhibition
will deliver new market breakthroughs, significant on-site sales, joint venture
opportunities, new trading partners and an improved regional profile for
manufacturers”.

Exhibitors already committed to the event include: Rotapanel
(Holland) Primedia (South Africa)  Agfa
(Belgium) Saga Group (Dubai)  and Invent
Media (Nigeria).  Similar exhibitions in
Dubai, London and Milan are reported to generate billions of dollars of sales
for exhibitors serving the printing, signage and outdoor advertising
industries.