Media Perspectives Partners & Leading Nigeria Brands To Launch Good Morning Nigeria

Leading Media buying and planning agency, Media
Perspectives, in collaboration with ARM, Coca-Cola, Jumia, Leadway, Mansard and
Samsung has announced the launch of the Good Morning Nigeria initiative.

Good morning Nigeria (GMN) is a CSR as well as
advertising-funded initiative that will enable subscribers enjoy free talk time
within the hours of 5am to 8am daily. The initiative, which will kick off on
Democracy Day, May 29, 2015, will require callers to subscribe to make them
eligible to enjoy free calls.

Speaking during a press conference to announce the GMN
initiative the MD/CEO, Media Perspectives, Tayo Oyedeji stated that the
campaign was a CSR initiative conceived to enable phone users to make extended
phone calls. He added that for subscribers to enjoy this free call, they have
to make a 3-minute straight call to an MTN number and get 30 minutes FREE to
continue on the same call. To receive this benefit, customers will be required
to text GMN to 131. The service which is available only on the MTN network is
an innovation that will deploy mobile advertising while making phone calls
free.

Speaking further, Oyedeji said, “We appreciate how important
communication is to the lives of the Nigerian people.  We also recognise that the current economic
situation has caused a reduction in spending power. The campaign aims to put
money back into the pockets of subscribers so they can use the savings for
themselves and their families. We are happy to collaborate with likeminded
corporate organizations to provide an opportunity for phone users to enjoy
quality talk time for free through the GMN initiative.”

While addressing the media on the GMN initiative, Head,
Corporate Communications, Leadway Assurance, Olubunmi Adeleye, represented by
Mr. Victor Achudume, commended the partner companies for bringing the campaign
to the Nigerian people. In his words: “We believe in the potential of this
country and we are always looking for ways to better the lives of our
customers. Democracy Day is a key milestone of our evolution as a country and
that is why we are celebrating it by partnering with Media Perspectives to
launch this campaign on May 29. We hope that this will be the beginning of
similar partnerships that will benefit the Nigerian people”.

Also speaking on the partnership, Head, Offline Channel
Unit, Jumia, Afam Anyika, described the GMN campaign as a medium for the
organizers to appreciate their teeming customers. He stated: “What is
significant for us is that we appreciate the custom and support of Nigerians.
We represent different brands but a central factor that binds our customers
together is the need to communicate.

So for us, this is a platform to say thank you to our
consumers and encourage them to support us even more”.