Nigezie CEO, Femi Aderibigbe popularly known as Kwame as
said we have thrown away our tradition in this part of the world, and it was
due to how we were brought up. Kwame who spoke to City People about his TV
Channel Orisun, told us why he established the Yoruba channel. His words;
said we have thrown away our tradition in this part of the world, and it was
due to how we were brought up. Kwame who spoke to City People about his TV
Channel Orisun, told us why he established the Yoruba channel. His words;
Orisun TV is basically a medium for expression, for the over
30 million strong Yoruba race, so to speak. I remember that I started as a hip
hop on air personality and all that, and a few years back, someone asked me if
I could do some content for an existing Yoruba Channel, I felt insulted, I was
like you don’t know me because I used to look at the market as razz market.
30 million strong Yoruba race, so to speak. I remember that I started as a hip
hop on air personality and all that, and a few years back, someone asked me if
I could do some content for an existing Yoruba Channel, I felt insulted, I was
like you don’t know me because I used to look at the market as razz market.
The way we were brought up, we felt it was more cool when we
speak in English, wear jeans, T-shirts and Sneakers, you know that hip hop
swag. We kind of have this disdain for Yoruba ground so to speak. You are not
allowed to speak Yoruba in school, you get punished for speaking vernacular and
several other things but one day, not too long ago my son was reading a Yoruba
poem so to speak, and he was reading it in a very humble manner and I was
ashamed, as if he was a Jamaican and I was like what’s wrong with this boy? So
it got me thinking we need to start moving back towards our cultural aspects of
our life.
speak in English, wear jeans, T-shirts and Sneakers, you know that hip hop
swag. We kind of have this disdain for Yoruba ground so to speak. You are not
allowed to speak Yoruba in school, you get punished for speaking vernacular and
several other things but one day, not too long ago my son was reading a Yoruba
poem so to speak, and he was reading it in a very humble manner and I was
ashamed, as if he was a Jamaican and I was like what’s wrong with this boy? So
it got me thinking we need to start moving back towards our cultural aspects of
our life.
No matter how few we’re advanced technologically, economically all that we also still have contact with our
root. So when the opportunity came, the guys at Startimes said they needed a
Yoruba Channel, I just jumped at it and said oh, I can do this they were like
really,when I got home I was like, am I alright, what did I just commit to, so
I now started researching, I met with all the major Yoruba movie content
producers, spoke with them, spoke with some other people, it just started, it
was very funny. I first called the
Channel Odua.
root. So when the opportunity came, the guys at Startimes said they needed a
Yoruba Channel, I just jumped at it and said oh, I can do this they were like
really,when I got home I was like, am I alright, what did I just commit to, so
I now started researching, I met with all the major Yoruba movie content
producers, spoke with them, spoke with some other people, it just started, it
was very funny. I first called the
Channel Odua.
I now googled Odua, I found out the name is a TV Channel in
the U.K, so I had to change it, I was like so what do we call it, the name
first came Orisun ‘The source, like lets take it back to the source that’s were
we all came from, that’s the history, that is where we are from. I got a girl
to sing a song and I told her what I wanted and it came out beautiful. We just
started, it was like a joke, we didn’t have a budget, we didn’t have a plan, we
started a lot of exciting content, we didn’t know how to find those content, we
just started and that’s it.
the U.K, so I had to change it, I was like so what do we call it, the name
first came Orisun ‘The source, like lets take it back to the source that’s were
we all came from, that’s the history, that is where we are from. I got a girl
to sing a song and I told her what I wanted and it came out beautiful. We just
started, it was like a joke, we didn’t have a budget, we didn’t have a plan, we
started a lot of exciting content, we didn’t know how to find those content, we
just started and that’s it.
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