Kasapreko Company Nigeria Limited, makers of the hugely
popular Alomo Bitters has unveiled Nollywood/Ghallywood Actors, John Dumelo,
Adjetey Anang and Seun Akindele as its brand ambassadors.
popular Alomo Bitters has unveiled Nollywood/Ghallywood Actors, John Dumelo,
Adjetey Anang and Seun Akindele as its brand ambassadors.
The unveiling event which was attended by A-list actors and
actresses, Lagos socialites as well as the company’s key stakeholders was held
at Genesis Hotel, GRA Ikeja. The event is coming on the heels of the production
of a new TV Commercial for Alomo Bitters.
actresses, Lagos socialites as well as the company’s key stakeholders was held
at Genesis Hotel, GRA Ikeja. The event is coming on the heels of the production
of a new TV Commercial for Alomo Bitters.
The Alomo Bitters TV Commercial (TVC) which was shot both in
Lagos and Accra showcases a rich mix of Ghanaian and Nigerian Celebrities.
Leading the armada of stars that featured in the TVC were Ghanaian movie stars,
John Dumelo and Andrea Manuela Giaccaglia; other stars are: Nollywood
actresses, Rukky Sanda and Eve Esin; Ghanaian actor, Adjetey Anang; Leonara
Okine, also of Ghanaian descent and the Nigerian actor Seun Akindele. Fola Ade,
daughter to Juju Music maestro, King Sunny Ade, who is building a global
reputation in modeling, also featured in the commercial.
Lagos and Accra showcases a rich mix of Ghanaian and Nigerian Celebrities.
Leading the armada of stars that featured in the TVC were Ghanaian movie stars,
John Dumelo and Andrea Manuela Giaccaglia; other stars are: Nollywood
actresses, Rukky Sanda and Eve Esin; Ghanaian actor, Adjetey Anang; Leonara
Okine, also of Ghanaian descent and the Nigerian actor Seun Akindele. Fola Ade,
daughter to Juju Music maestro, King Sunny Ade, who is building a global
reputation in modeling, also featured in the commercial.
Speaking at the Alomo Bitters commercial unveiling event,
the Marketing Manager, Kasapreko Company Nigeria Limited, Mr. Peter Adegor
said: “in the light of the huge success of our beverage, Alomo Bitters, in
Nigeria and Ghana, it is our pleasure to unveil the faces of the Kasapreko
Brand. The selected personalities are actors who have made a mark in the West
African movie industry. It is our firm belief that they have the mass appeal
and personas to endear our brand to a wider audience, helping more people
connect with the Alomo Bitters”.
the Marketing Manager, Kasapreko Company Nigeria Limited, Mr. Peter Adegor
said: “in the light of the huge success of our beverage, Alomo Bitters, in
Nigeria and Ghana, it is our pleasure to unveil the faces of the Kasapreko
Brand. The selected personalities are actors who have made a mark in the West
African movie industry. It is our firm belief that they have the mass appeal
and personas to endear our brand to a wider audience, helping more people
connect with the Alomo Bitters”.
The Sales and Market Development Director, Kasapreko Company
Nigeria Limited, Mr. Richard Nwaobie said that being an indigenous African
brand, Kasapreko is in the forefront of supporting indigenous talents whether
in movies, music, arts and culture. According to him, “Our association with
these budding and established stars is not only meant to promote the growth of
the movie industry but also to encourage our young people in the sub region to
aspire to realise their dreams by looking up to these crop of ambassadors as
mentors”.
Nigeria Limited, Mr. Richard Nwaobie said that being an indigenous African
brand, Kasapreko is in the forefront of supporting indigenous talents whether
in movies, music, arts and culture. According to him, “Our association with
these budding and established stars is not only meant to promote the growth of
the movie industry but also to encourage our young people in the sub region to
aspire to realise their dreams by looking up to these crop of ambassadors as
mentors”.
One of the most surprising alcohol growth stories in recent
times, Alomo Bitters distilled in Ghana, have within its short introduction in
Nigeria, owing to its many health benefits, become a hit. It can be found on
the shelves of every bar and corner shops in Nigeria.
times, Alomo Bitters distilled in Ghana, have within its short introduction in
Nigeria, owing to its many health benefits, become a hit. It can be found on
the shelves of every bar and corner shops in Nigeria.
Reacting, John Dumelo thanked Kasapreko for considering him
worthy of being the company’s ambassador, promising to make Kasapreko as well
as the Alomo Bitters brand a finer brand- bringing more visibility and mileage
for the brand.
worthy of being the company’s ambassador, promising to make Kasapreko as well
as the Alomo Bitters brand a finer brand- bringing more visibility and mileage
for the brand.
Mr. Adjetey Anang stated that the Alomo Bitters
ambassadorship is very dear to his heart as the endorsement contract is from an
indigenous company that is receiving rave reviews from all over the world. He
went on to advise young actors and actresses to work hard in the development of
their talents in order to make a mark in the growing West African movie
industry.
ambassadorship is very dear to his heart as the endorsement contract is from an
indigenous company that is receiving rave reviews from all over the world. He
went on to advise young actors and actresses to work hard in the development of
their talents in order to make a mark in the growing West African movie
industry.
On his part, Seun Akindele expressed his delight for being
selected as the face of such a widely accepted African brand with global
potentials. He assured that he will do his best to promote the image of Alomo
Bitters across the world.
selected as the face of such a widely accepted African brand with global
potentials. He assured that he will do his best to promote the image of Alomo
Bitters across the world.
Packaged in a 200ml PET and 750ml glass bottle, Alomo
Bitters is developed in conjunction with the Center for Scientific Research
into Plant Medicine in Ghana, an affiliate of the World Health Organization. It
contains natural ingredients which promotes vitality and general well-being.
Bitters is developed in conjunction with the Center for Scientific Research
into Plant Medicine in Ghana, an affiliate of the World Health Organization. It
contains natural ingredients which promotes vitality and general well-being.
Alomo Bitters, though an indigenous African brand, is
presently enjoyed all over the world by men and women of all races. Known for
its trademark bitter taste, it is best served either straight or as cocktail
mixes.
presently enjoyed all over the world by men and women of all races. Known for
its trademark bitter taste, it is best served either straight or as cocktail
mixes.
In 2012, Alomo Bitters was awarded a Super Brand. It has
also been identified to be amongst the top 5 emerging brands in the world by
CNN Money.
also been identified to be amongst the top 5 emerging brands in the world by
CNN Money.
With the unveiling of its brand ambassadors and TV
Commercial, it is clear that Kasapreko is committed to churning out products
that will delight Nigerians in ways they have never thought possible.
Commercial, it is clear that Kasapreko is committed to churning out products
that will delight Nigerians in ways they have never thought possible.
The commercial would be aired during the 2014 World Cup
broadcast on all 25 TV stations under the BON/OSMI platform.
broadcast on all 25 TV stations under the BON/OSMI platform.
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