Photos: Peak Celebrates 60 Years Of Nourishing Goodness

Nigeria’s foremost dairy company, FrieslandCampina WAMCO
Nigeria PLC celebrates its top brand, Peak milk at 60.

The colorful milestone celebration of 60 years of nourishing
goodness was staged inside the magnificent Zinnia hall of the Eko Hotel and
Suites on Saturday, 23rd of May 2015.

The event was well attended by consumers from all walks of
life including top personalities from the media, children and notable
celebrities led by former Nigeria international and Olympic Gold medalist, Kanu
Nwankwo.

The Managing Director, Friesland Campina WAMCO, Mr. Rahul
Colaco described Peak as “a truly Nigerian iconic brand’’.

In his opening speech, Colaco expressed happiness and
appreciation of Nigerian’s loyalty to Peak milk and “particularly those who
have come from far and near for the celebration of 60 years of nourishing
Nigeria with quality dairy nutrition.’’

He said, “since the presence of Peak in the Nigerian market,
the brand has continued to grow despite several changes in the market. Peak’s
success is attributed to two things: First, a singular focus, which is to
nourish Nigerians with quality dairy nutrition in order to reach their Peak.
Second, continually exploring ways to stand out of the crowded shelf and touch
our consumers through every stage of their lives. Peak has won industry
recognition as an innovative and trendsetting brand that delivers superior
dairy nutrition across life-stages.

The Brand’s positive results and success is about connecting
with our Consumers, supporting our Business Partners and communities to
pursuing their aspirations and reach for their Peak!

Every Nigerian grew up with Peak; Nigerians are still
growing with Peak and without Nigerians, there won’t be 60 years of Peak milk,
the iconic brand that has served the good people of Nigeria from generation to
generation.”

Colaco opened the stage for an evening of classic entertainment
by adding that “tonight is special! Let’s capture some magical moments, let’s
create happy memories and let’s surround ourselves with laughter and
friendship.’’

There was comedy by ace entertainer, Gordons, dance drama
and an electrifying presentation of “the foremost symbols and connotation of
the Peak elements.”  It was an exciting
journey into the visual world of Peak, exploring the various symbols on the
pack-River, Mountain, Canoe and Palm Tree. This pulsating and captivating story
was presented in a fascinating piece of music-drama.

Guests were also taken through the story of Peak Yesterday,
Today and the Future helping Nigerians achieve their dreams.

There were also the inspiring stories of those who came, saw
and conquered with Peak.

The story of Madam Ajoke Okusanya, who rose from a petty
trader to a Keu Business Partner Peak; the amazing story of popular female
artiste, Yemi Alade, was also a key highlight. Yemi Alade, the sensational
“Johnny” crooner, won the first edition of Peak Talent Show in 2009 and told
the world she would never have become a musician without the Peak Talent Show
platform. ‘’I actually wanted to get my B.Sc, get a job, settle down and live a
private life until the Peak Talent Show came up and the rest as you can see
is  history”, she said.

The Marketing Director, Mr. Tarang Gupta in his closing
remarks emphasized that the introduction of Peak in Nigeria 60 years ago gave
the people “an experienced of a new beginning with sharper minds, stronger body
and matchless opportunities to bring out the best in them and reach for their
peak. This is the inspiring story of Peak in Nigeria.”

He added that the story of the Peak brand is about Nigeria
and the Nigerian people. “It’s your story, the story of the generations before
you and the generations that will come after you. This is the celebration of
our great past, happy present and brighter future.’’

“To Peak, there’s greatness in everyone. It lives in us.

All we have to do is believe in it, work hard at it and we
will surely achieve it.

Peak at 60 is a celebration of your story, my story, our
story and the story of our great nation, Nigeria.” He concluded.