Rb Nigeria Organizes Charity Ball For Save The Children Initiative In Reducing Child Deaths From Diarrhea

    Do you know that one in eight children born
    in Nigeria do not live to see their fifth birthday; with Lagos State being the
    second highest contributor to diarrhoea with a prevalence of 7.5% after Oyo
    State (9.2%)? This translates that 315,000 children under-five die needlessly
    from diarrhea annually, equivalent to 64 children every hour. In an ambitious
    drive to help end this, On 21 February 2016, RB held the RB/Save The Children
    charity ball for the the Stop Diarrhoea programmes.
    RB/ Save the Children initiative is a
    unique partnership and ground-breaking programme to help eradicate child deaths
    from diarrhea piloted in Shomolu Local Government Area of Lagos State.
    The partnership since 2013 has berth
    innovative new hygiene and sanitation products by RB alongside Save the
    Children’s sustainable Stop Diarrhea programme in Nigeria – aimed at
    preventing, controlling and treating the unnecessary killer.

    The combination of RB’s expertise in
    product development and research, and Save the Children’s experience of
    delivering life-saving work have helped save thousands of young lives a yearly.
    This is assured as RB’s expertise in
    product development and research, and Save the Children’s experience of
    delivering life-saving work will help save thousands of young lives every year.
    In order to achieve the partnership’s
    long-term ambition – to eliminate childhood deaths from diarrhoea – RB is
    creating a game-changing social enterprise scheme whereby all profits from the
    sale of  two innovative products will be
    reinvested into the Stop Diarrhoea programmes and into continued product
    development.
    For the first time, RB will not be making a
    profit from these products and the revenue will be reinvested into The Stop
    Diarrhea Initiative (SDI) to combat mortality and morbidity amongst children
    under the age of 5years due to diarrhea in Nigeria –which is the sole aim of
    ‘Save the Children’ and RB .
    The Charity ball was an avenue to enable
    its stakeholders and partners appreciate the work that is being piloted in
    Lagos state, share milestone achievements and appreciate their support and
    commitment.
    Some of the celebrities at the exclusive event
    include: radio personality like Wana Wana, Helen Paul and R&B sensation
    Praise, thrilling guests with great music, comedy and dance.
    About RB
    RB (formerly called Reckitt Benckiser) is
    the world’s leading consumer health and hygiene company. The company has
    operations in over 60 countries, with headquarters in the UK, Singapore, Dubai
    and Amsterdam, and sales in almost 200 countries. The company employs
    approximately 37,000 people worldwide.
    With a purpose of delivering innovative
    solutions for healthier lives and happier homes, RB is in the top 20 of
    companies listed on the London Stock Exchange. Today it is the global No. 1or
    No. 2 in the majority of its fast-growing categories, driven by an exceptional
    rate of innovation. Its health, hygiene and home portfolio is led by 19 global
    Powerbrands of Mucinex, Durex, Scholl, Lysol, MegaRed, Veet, Finish, Air Wick,
    French’s, Nurofen, Strepsils, Gaviscon, Dettol, Harpic, Bang, Veja, Mortein,
    Vanish and Calgon. At the start of 2014 RB had 43% of its core revenues coming
    from its 2 emerging market Areas and 57% from its developed market Area; 72% of
    core revenues came from the health and hygiene categories of the portfolio.

    Fuelled by a new breed of talent who blend
    intellectual curiosity with commitment to the highest quality standards, RB is
    set to redefine the world of consumer health and hygiene. RB people and its
    culture are at the heart of the company’s success. They have an intense drive
    for achievement and a desire to outperform wherever they focus, including in
    sustainability where the company is targeting a 1/3 reduction in water impact,
    1/3 reduction in carbon and to have 1/3 of its net revenue coming from more sustainable
    products by 2020. Overall RB wants to reach 200 million people to improve their
    health and hygiene behaviour.


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