Pop idol Rihanna is preparing to launch her own luxury brand with the world’s biggest fashion conglomerate, according to reports Thursday.
The Barbados-born superstar, who already has her own highly successful Fenty sportswear label, is in secret talks with the French giant LVMH, according to Women’s Wear Daily (WWD).
The industry bible said the group, which owns such iconic brands as Dior, Louis Vuitton, Fendi and Givenchy, is assembling a gang of top designers for the project.
LVMH, which is owned by the fashion titan Bernard Arnault, said they could not comment.
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