Snoop Dogg has become the latest investor in Championship club Swansea City in a shock development
The world-famous rap star said he was drawn in by the ‘underdog’ story of the south Wales side and said its ‘working class’ roots ‘struck a chord’ with him.
It comes after Luka Modric, a former Ballon d’Or winner, acquired a stake in the club in April.
That followed a takeover led by American businessmen Brett Cravatt and Jason Cohen last November.
Snoop Dogg has previously said he would be interested in investing in Celtic, but now his focus appears firmly on helping Swansea to get into the Premier League.
‘My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City,’ he said.
‘The story of the club and the area really struck a chord with me. This is a proud, working class city and club. An underdog that bites back, just like me.
‘I’m proud to be part of Swansea City. I am going to do all I can to help the club, and I look forward to getting to know all my YJBS.’
A mural of the rapper is also going to grace the stadium’s west stand.
It marks another flourish in this exciting new chapter for Swansea, who have been mid-table in the Championship for the past three seasons.
Snoop Dogg was the surprise model as Swansea revealed their home kit for the 2025-26 campaign recently, and now it turns out he will be part of the ownership group.
With 35 million albums sold worldwide, and a social media following exceeding 100 million users, his presence brings lots of potential for them to reach a new audience.
The BBC reports that his involvement with Swansea has come about thanks to a ‘mutual connection’ with Cravatt and Cohen.
Follow Us on Facebook – @LadunLiadi; Instagram – @LadunLiadi; Twitter – @LadunLiadi; Youtube – @LadunLiadiTV for updates
Good luck