Swimwear brand, SheLux co-founder mvdered by WEALTHY OLDER boyfriend

An Italian model and reality TV star, who modeled in high-fashion campaigns in Milan, and co-founded the swimwear brand, SheLux has been mvdered

She was allegedly sta.bbed more than 20 times by her wealthy older boyfriend during a heated argument on her apartment balcony.

Pamela Genini, 29, was found de.ad inside her Milan apartment on Tuesday night after neighbors reported hearing screams and desperate pleas for help, according to the Italian newspaper Il Giorno.

Genini had been arguing with her boyfriend, 52-year-old Gianluca Soncin, when the confrontation turned violent, the outlet reported.

When police arrived, a neighbor on a nearby balcony shouted to get their attention about what was happening inside Genini’s top-floor apartment.

Officers broke down the door just as Soncin halted his attack, according to the outlet.

The young model was pronounced de.ad at the scene.

Soncin allegedly slashed his own neck twice in an apparent su.ic.ide attempt, but was stabilized and rushed to Milan’s Niguarda Hospital in critical condition and under police supervision.

Authorities said Genini had been stabbed 24 times before officers arrived.

Soncin has since been charged with mvrder aggravated by stalking, premeditation, and femicide.

In Italy, femicide refers to the k!ll!ng of a woman due to gender-based motives or domestic violence and is prosecuted as an aggravated form of homicide.

Investigators have questioned neighbors, several of whom reportedly witnessed the attack from an adjacent building. Others said they saw a man storming into the apartment just before the crime.

One witness told Il Giorno they heard Genini screaming “Help! Help!” moments before she was k!lled.

A friend of the victim told officers the couple’s relationship had been rocky for months and that she had been planning to leave him.

Genini appeared on the Italian reality dating show “The Island of Adam and Eve,” where contestants participate n.a.ked.

The model-turned-entrepreneur often showcased her glamorous lifestyle on Instagram, posting photos from vacations in Portofino and red carpet appearances at the Venice Film Festival, Il Giorno reported.

She had been dating Soncin, a wealthy and well-connected Italian businessman, for more than a year before the mvrder.

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