For the past year there has been unending buzz about this
new indigenous drink that has taken the market by storm. Although late, as
curiosity would have it I eventually decided to try the drink and can honestly
say I now understand that it is more than a passing trend.
Orijin, the bitter-sweet drink that has been rocking Nigeria
is definitely the first of its kind. I believe what makes it so distinct is its
ability to serenade your taste buds with an enchanting taste that embodies the
best of both world’s; bitterness and sweetness.
is definitely the first of its kind. I believe what makes it so distinct is its
ability to serenade your taste buds with an enchanting taste that embodies the
best of both world’s; bitterness and sweetness.
Orijin has effectively been able to contain African goodness
in a single drink, uniquely blending African fruits, natural herbs, and
alcohol. The icing on the cake has got to be the fact that they’ve been able to
accomplish this with no added sweeteners!
in a single drink, uniquely blending African fruits, natural herbs, and
alcohol. The icing on the cake has got to be the fact that they’ve been able to
accomplish this with no added sweeteners!
The drink is nothing short of genius and I must admit that
the branding is also excellent. Reminisce also known as the Alaga Ibile, who is
the present brand ambassador of Orijin perfectly represents the brand. His nick
name Alaga Ibile actually means ‘son of the soil ’or‘ home grown’, which is exactly
what Orijin stands for. The artist represents national pride, and oozes
individuality and ‘orjinality.’
the branding is also excellent. Reminisce also known as the Alaga Ibile, who is
the present brand ambassador of Orijin perfectly represents the brand. His nick
name Alaga Ibile actually means ‘son of the soil ’or‘ home grown’, which is exactly
what Orijin stands for. The artist represents national pride, and oozes
individuality and ‘orjinality.’
I believe that Orijin has been so successful because they’ve
been able to create a bitter-sweet drink that is natural, Orijinal, and
Nigerian simultaneously!
been able to create a bitter-sweet drink that is natural, Orijinal, and
Nigerian simultaneously!
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