If all you do is hang around celebrities, and drop their
names in conversations just to get a feeling of importance, or casual remarks
indicating teeth-gnashing familiarity just so you can gain access into the VVIP
(I hate that word!) section of a club…if your friends are celebrities and you
are averagely existing, I personally believe you are having a clandestine
affair with delusion and wild romance with poverty.
demand that they are always at the receiving end. Their position is like the
position of your Nigerian pastor- he is never going to buy your wares, he is
the exception, a pampered exclusion from the mass drudgery. Any association, by
him, with your brand should be an automatic pass to growth and acceptance. You
present the result of gainful chore like a sacrifice to the gods. You are
little, they are big; get a taste of their bigness and be gratified.
is common sense. Continue after the cut.
It is because we look down on the average business owner who
toils for his daily bread that we live in this cocoon of inflated ranking. It
is the average Nigerian that most likely will give your business any sense of
direction. The average Nigerian will buy, and he will continue to buy if you
continue to meet a certain standard that he likes. He doesn’t ask for much;
doesn’t even ask to be impressed. He just wants to be happy. If your product
makes the regular Joe happy, you will make money.
existence still makes me shudder. He would name-drop at every possible
occasion. He knew everybody and is friends with many celebrities; the major
benefit to this association is free pass into Champagne parties. He probably
used that veneer status to sleep with many girls…until he met me.
but he was the CEO of some media related gig with no clients. He was broke;
even when he spent money I could tell he would mourn the N2,000 he paid for a
cup of smoothies I ordered.
or actor or comedian or any of those random celebrities with a day job) and you
claim that he is your pal, and there are a hundred pictures littered all over
blogs with you peeking to ensure your eyes-squinting, forked peace sign
indicating your amazing top-notch unrivalled swag repute is captured; and you
own a business that actually should cater to these celebrities yet they are not
your clients (a service they most likely need), you have failed.
with a random Nigerian would, then you are expending pounds for the price of
pennies.
singing, acting, cracking jokes, PR-ing, producing videos etc you are like the
part of a male organ in dire need of circumcision.
it will not ensure you become anything of significance. You may gather
thousands of followers on twitter by association, but you are mentally mediocre
to even know what to do with those numbers; and because you are popping
Champagne at the expense of a musician, you begin to believe that some jobs are
beneath you yet you cannot climb the ladder to meet up and earn the friendships
you have built based only through tough-talking on social media.
rain.
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