YouTube TV Wins Right To Broadcast NFL Games
The YouTube video platform has won the right to broadcast most NFL football games in the US next year, it announced Thursday, a major win by the Google subsidiary that underscores the growing role of streaming in sports.
Google will pay around $2 billion a year over seven years, US media reported, for the right to broadcast Sunday games on its subscription YouTube TV service, available only in the United States.
YouTube TV subscribers, who now pay $64.99 a month for a viewing package, will have to pay an added fee — as yet undetermined — to view the games, or they can view them on an a-la-carte basis on its YouTube Primetime Channels platform.
They will not be able to see games involving their local teams, which are covered by a separate contract.
Moreover, YouTube TV will not have exclusive rights — the Fox and CBS networks will continue to share some broadcasting rights within the United States.
National Football League commissioner Roger Goodell welcomed the development, saying it ushered in a “new era of how fans across the United States watch and follow the NFL.”
Follow Us on Facebook – @LadunLiadi; Instagram – @LadunLiadi; Twitter – @LadunLiadi; Youtube – @LadunLiadiTV for updates
