Grammy-winning superstar, Burna Boy has announced a bold new direction for the release of his upcoming album No Sign of Weakness
In a message shared on his Instagram Story, the Afrofusion icon revealed that all new music — including the album — will be made available only to fans who purchase tickets to his concerts.
“The No Sign of Weakness album and any music Burna Boy drops till further notice will strictly be for Burna Boy concert ticket buyers only,” he wrote. “If you don’t fit into that category, GO elsewhere. #Respectfully.”
Burna Boy went on to describe the No Sign of Weakness Tour as a deeply personal and immersive experience:
“The No Sign of Weakness Tour will be different. YOU and I will create our own world where only WE exist, EVERY SHOW! Just YOU and ME.”
The singer also expressed his excitement about the creative plans he and his team — including his sister and manager, Ronami Ogulu (@r0nami) — have been working on behind the scenes:
“I’m just too excited about all the amazing plans my team, @r0nami, and I have been making for this No Sign of Weakness Tour. GOD IS THE GREATEST!”
Burna Boy has already started teasing the album with singles like “Bundle by Bundle” (released in December 2024) and “Update” (released in February 2025), the latter sampling Soul II Soul’s “Back to Life (However Do You Want Me)” and produced by long-time collaborator P2J.
The exclusive rollout strategy reinforces Burna Boy’s commitment to rewarding his most loyal fans with direct, meaningful engagement. As he continues to break global records and redefine the concert experience, No Sign of Weakness promises to be one of his most personal and impactful projects yet.
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