Cyberspace Administration of China (CAC) started implementing new regulations on October 25, requiring influencers discussing professional topics to hold formal qualifications in those fields
The law mandates that content creators addressing medicine, law, education, or finance must provide proof of expertise through degrees, certifications, or professional credentials.
Platforms including Douyin (China’s TikTok), Bilibili, and Weibo must now verify influencer credentials and ensure content includes proper citations and disclaimers. Creators must clearly state when information comes from studies or includes AI-generated elements.
According to IOL, the regulations extend beyond individual creators, requiring platforms to educate users about their responsibilities when sharing content. The CAC has also banned advertising for medical services and products, including supplements and health foods, and has targeted covert promotions disguised as educational content.
The professional credential requirement comes amid a broader effort by Chinese authorities to control online content. In late September, the CAC launched a two-month campaign targeting content that “incites excessively pessimistic sentiment” or “panic” and promotes defeatist ideas such as “hard work is useless,” according to The New York Times (NYT).
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Very good. Their nonsense influencing will reduce
We need the same here too