Comedian DeeOne has emphasised the role of social media in maintaining celebrity relevance, saying that Nollywood star Genevieve Nnaji’s low presence on social media negatively affects her brand
Speaking on a recent episode of Pulse’s ‘Hot Takes’ podcast, DeeOne argued that Genevieve’s limited presence on platforms like Instagram and Twitter is diminishing her visibility and weakening her brand.
“Celebrities who don’t post regularly on social media tend to fade from the public eye,” he said, adding that the entertainment landscape now favours those with strong digital engagement.
He described TikTok sensation Peller as an example of effective online branding, claiming that the content creator is currently more relevant in Nigeria’s internet space than the iconic actress.
DeeOne said, “Genevieve not talking much on social media is not helping her. Genevieve not posting on social media every time is reducing her brand. Let me rephrase it, anybody who is not posting constantly is not top of mind.”
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The omo ale will not understand
DeeOne must think he is who he is not