Nollywood actress Iyabo Ojo has entered the ongoing debate surrounding dancing movie promotion strategies in the Nigerian film industry, sharing a pointed message that has sparked widespread reactions.
The discussion intensified after some filmmakers and industry figures expressed disapproval of the emerging trend where actors and producers create dance videos, skits, and social media challenges to market their films.
Critics, including prominent voices, have argued that such approaches can appear unprofessional or detract from the craft of filmmaking.
In response, Iyabo Ojo took to her social media on Friday, posting an image of a billboard featuring the striking statement:
“JEALOUSY IS THE LAST CLASS TO ATTEND BEFORE BECOMING A WITCH”
She accompanied the image with a bold caption that read:
“Who made the rules? Nobody you gotta answer to.
2026 ain’t for talkers — it’s for doers.
Do what works for YOU.
Let others win their way.
You win yours. Period.
100”
While the veteran actress did not directly name individuals or reference specific incidents, her post is widely interpreted as a subtle defense of innovative promotion methods and a call for industry players to focus on their own paths rather than criticize others.
The message emphasizes personal accountability, adaptability, and results-driven action in a rapidly evolving entertainment landscape.
The post has drawn significant attention amid broader conversations in Nollywood about balancing tradition with contemporary marketing tactics to reach audiences effectively.
Iyabo Ojo’s intervention underscores a growing sentiment that success in the industry increasingly depends on creativity and what resonates with viewers, rather than rigid conventions.
Follow Us on Facebook – @LadunLiadi; Instagram – @LadunLiadi; Twitter – @LadunLiadi; Youtube – @LadunLiadiTV for updates
Queen mother
Blast them wella