Labubu dolls are conquering the world!!!

Adorable or just weird? I’m sure you have heard of the furry dolls that have now become a global sensation – Labubu

The elf-like creature from Chinese toy maker Pop Mart is now a viral purchase. And it has no dearth of celebrity advocates: Rihanna, Dua Lipa, Kim Kardashian and Blackpink’s Lisa.

Ordinary folk are just as obsessed – from Shanghai to London to Nigeria, the long queues to snap up the doll have made headlines, sometimes descending into fights even.

“You get such a sense of achievement when you are able to get it among such fierce competition,” says avowed fan Fiona Zhang.

The world’s fascination with Labubu has almost tripled Pop Mart’s profits in the past year – and, according to some, even energised Chinese soft power, which has been bruised by the pandemic and a strained relationship with the West.

What exactly is Labubu?

It’s a question that still bothers many and even those who know the answer are not entirely sure they can explain the craze.

Labubu is both a fictional character and a brand. The word itself doesn’t mean anything. It’s the name of a character in “The Monsters” toy series created by Hong Kong-born artist Kasing Lung.

The vinyl faces are attached to plush bodies, and come with a signature look – pointy ears, big eyes and a mischievous grin showing exactly nine teeth.

According to its retailer’s official website, Labubu is “kind-hearted and always wants to help, but often accidentally achieves the opposite”.

So why the craze?

A curious yet divided internet can’t even seem to decide if they are adorable or bizarre!!!

Heard it’s been sold for N200k in Nigeria.

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