Dutch car navigation firm TomTom said on Monday that it was slashing 300 jobs, roughly 10 percent of its workforce, as it seeks to stem financial losses and “embraces artificial intelligence”
The Amsterdam-based company was an early pioneer of digital navigation in cars, but has been struggling as people no longer use a separate device to move around.
TomTom announced in a statement that it was “realigning its organisation… as it embraces artificial intelligence”, resulting in “organisational changes”.
These changes would affect “certain roles in the units working on our application layer, and in our sales and support functions, resulting in a reduction of 300 roles,” the firm said.
The company employs around 3,600 people worldwide.
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