Twitter owner Elon Musk announced Sunday that the app’s world-renowned bird logo would be switched to an “X” later in the day — and he kept to his words.
Musk had said the change would happen Monday, but he tweeted hours later that the “Interim X logo goes live later today.”
On Sunday, Musk posted a short video of a flickering “X.” Later in a Twitter Spaces audio chat, he replied “Yes” when he was asked whether the logo will change.
“Yeah we’re cutting the Twitter logo off the building with blow torches,” he told an unknown speaker.
By Sunday afternoon the web address x.com, a domain returned to Musk in 2017 after it was relinquished under the merger that became PayPal, redirected to Twitter.
The shift from bird imagery to that of a capital letter will be the latest big change since he bought Twitter for $44 billion last year.
Musk tweeted that the idea of changing the logo to “X” is “To embody the imperfections in us all that make us unique.”
“And soon we shall bid adieu to the twitter brand and, gradually, all the birds,” Musk wrote.