Arsenal’s new signing, Viktor Gyökeres, has shattered the club’s all-time shirt sales record just days after his official unveiling, according to a report by The Athletic
The Swedish striker, introduced to fans last Saturday, has seen an unprecedented demand for his No.14 jersey—surpassing the sales of club stars Bukayo Saka, Declan Rice, and captain Martin Ødegaard.
While final figures are still being tallied, early data confirms Gyökeres has set a new benchmark in merchandise sales, reflecting the excitement surrounding his arrival.
Arsenal secured the 27-year-old from Sporting CP for €63.5 million, making him one of the club’s biggest investments.
He has since linked up with Mikel Arteta’s squad for their pre-season tour of Asia and was presented to fans at Singapore National Stadium ahead of a friendly against Newcastle United.
His shirt number has also sparked major fan interest. With the No.9 already worn by Gabriel Jesus, Gyökeres chose the legendary No.14—famously worn by Thierry Henry. The historic number has added to the hype, fueling massive jersey sales.
As Arsenal look to make a statement in the 2025/26 season, Gyökeres’ commercial impact offers a strong start to what fans hope will be a goal-filled era in North London.
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