Singer, D’Prince has spoken out against cyberbullying, paid propaganda, and toxic online culture in Nigeria’s media space
In a lengthy post shared on X, the music executive condemned the growing trend of using online attacks, controversy, and hate campaigns as tools for engagement and profit.
D’Prince stated that creatives already deal with enormous pressure while trying to sustain their careers and personal lives, stressing that no amount of online clout should come at the expense of an artist’s mental health or dignity.
According to him, “Cyber bullying has increasingly become a dangerous business model in Nigeria, to the extent that some podcasts and media platforms are now created primarily to monetise paid narratives, controversy, and targeted online attacks.”
“Creatives already face immense pressure simply trying to survive, sustain their careers, and continue doing what they love in order to put food on the table. No amount of internet clout is worth an artist’s mental health, dignity, or emotional wellbeing,” he wrote.
The singer also warned against coordinated hate campaigns fueled by propaganda, engagement farming, and paid online agendas, noting that the problem extends beyond the entertainment industry.
Calling for more accountability and professionalism in digital media culture, D’Prince urged Nigerians to understand the difference between online banter and outright cyberbullying.
He added:
“No creative deserves coordinated hate fueled by propaganda, engagement farming, or paid online agendas and this extends beyond entertainment to every sector operating within the social media space.”
“We urgently need greater accountability, professionalism, and humanity in modern journalism and digital media culture in order to curb the growing wave of toxic fanaticism online.
“As we all continue to exercise our constitutional right to freedom of speech, we must also remember that there is a very thin line between online banter and cyber bullying.
“Let us choose empathy over cruelty, because every single person is fighting battles the world may never see.”
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