A growing online dispute has emerged after a TikTok video raised questions about the shelf life of bread sold in local markets, prompting a legal response from a bakery company.
The issue began when a TikTok creator known as “Love” posted a video claiming that a loaf of bread in her shop had remained fresh for two months without spoiling. The video quickly spread across social media, sparking debates about food safety, preservatives, and product standards.
Although the content creator did not mention any specific brand or display a logo, she later disclosed that Bon Bread had allegedly filed a ₦50 million lawsuit against her over the incident.
In a follow-up clip, she reacted to the development with surprise. “Hello guys, you won’t believe what I’m holding in my hands. Bon Bread sent their solicitors to serve me this letter,” she said.
She further explained her initial approach: “You remember the video I made three days ago about the bread that has stayed for two months in my shop without going bad? I was very intentional in that video; I didn’t mention any brand, I didn’t show their logo. The next day, Bon Bread sent me a message in my DM.”
Responding publicly, the company’s CEO, Maria Abdulkadir, said the decision to pursue legal action came after unsuccessful attempts to resolve the matter privately.
“I made a call to her because I wanted to understand where she got the bread from and how it could have lasted two months, as she claimed,” she said.
“But she shut me out. I also noticed that people in her comment section were already linking the video to Bon Bread, and she engaged some of those comments.”
The CEO noted that the situation began to harm the company’s reputation, which led to formal steps being taken. She emphasized that the company maintains strict quality standards and does not produce bread designed for long-term preservation without additives.
“We believe in freedom of speech and respect everyone’s right to express opinions. However, we stand firmly behind the safety and quality of our product. Our bread is freshly baked and typically does not last beyond a few days without preservatives,” Abdulkadir stated.
She also urged caution in how online content is interpreted. “We simply ask that the public not take everything seen on social media as fact. Behind this brand are real people and livelihoods that have been affected by these claims,” she added.
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But she didnt mention BON bread. Which kind attache this woman dey do