Tesla’s market share in Europe continued to shrink year-on-year in February, data showed on Tuesday, as sales of the all-electric car maker dropped for a second consecutive month despite rising overall EV registrations on the continent
As competition grows, and ahead of the launch of its new Model Y mid-size SUV, Elon Musk’s battery-electric (BEV) brand has sold 42.6 percent fewer cars in Europe so far this year, data from the European Automobile Manufacturers Association (ACEA) showed.
Tesla commanded 1.8 percent of the total market and 10.3 percent of the BEV market in February, down from 2.8 percent and 21.6 percent last year respectively.
It sold fewer than 17,000 cars in the European Union, Britain and European Free Trade Association countries, compared to over 28,000 in the same month in 2024.
Tesla currently faces a number of challenges in Europe. The EV maker has a smaller, ageing lineup while traditional automaker rivals and new Chinese entrants alike continue to launch new, often cheaper electric models.
Musk, the company’s CEO, has also stirred controversy by courting far-right parties in Europe, which has added to Tesla’s sales slump.
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