Beyoncé is now able to trademark her 12-year-old daughter Blue Ivy’s name after a lengthy legal battle
On Tuesday, the 43-year-old sensation officially won her court case against a small Wisconsin boutique — who had held the trademark since September 2009 — for legal rights to the phrase ‘Blue Ivy’ according to The Trademark Official Gazette.
The Single Ladies songstress first began her battle with federal regulators in early 2012 when her eldest child was born.
Her BGK Trademark Holdings LLC applied at the U.S. Patent and Trademark Office, but she had gotten into a battle with wedding planner Veronica Morales who fought against the star’s application.
Legal documentation showed that Morales’ business had gone by Blue Ivy Events for three years prior to the pop star’s filings.
And according to the outlet, a tribunal followed in 2020 where the USPTO rejected the businesswoman’s complaints under that grounds that the event planning company and Beyoncé’s daughter’s name ‘were not enough alike.’
Even though she won the 2020 tribunal, the Texas Hold ‘Em singer’s attorneys did not further pursue the filings for ‘Blue Ivy’, which led to its abandonment at the time.
In November 2023, Beyoncé filed for the trademark once again however, a tentative issue was ruled because a Wisconsin boutique owned the Blue Ivy logo.
The examiner claimed the store — who owned the logo since 2011 — and the star’s daughter’s name were ‘confusingly similar.’
The boutique never refuted the application, leaving Beyoncé free to file the trademark officially, which was publicized in The Trademark Official Gazette formally on December 31.
‘Within 30 days of the publication date, any party who believes it will be damaged by the registration of the mark may file a notice of opposition (or extension of time) with the Trademark Trial and Appeal Board,’ the document said.
This means that if no refusal is filed by January 30, the star’s attorneys will be issued a Notice of Allowance.
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